Sears Tower Renovation Project: Pt 2
6 months ago
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18. Sears Tower Renovation Project: Pt 2
6 months ago
Sears Tower, the tallest building in North America, gets a brand refresh announcing
a landmark renovation effort to reduce 80% of the building's energy use.
Thirst created two videos introducing each phase of the project to the international press:
The Transformation of the Tower and the Creation of a new premiere Hotel.
Phase 2 The Next Icon. 2:22. Thirst with assistance from Charlie Smith.
a landmark renovation effort to reduce 80% of the building's energy use.
Thirst created two videos introducing each phase of the project to the international press:
The Transformation of the Tower and the Creation of a new premiere Hotel.
Phase 2 The Next Icon. 2:22. Thirst with assistance from Charlie Smith.
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