The big question from pundits, the media and the public is: What's next for the Republican party? Given the results of Election 2012 in key races, it seems the party is at a crossroads. Can the GOP rebrand itself in a meaningful way?

We interviewed Interbrand New York's CEO Josh Feldmeth to get his take on where the Republican party is today and what branding principles could help the brand change course. He suggests five clear steps to a successful GOP rebranding.

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