Your customers expect you to be wherever they are, and to communicate on their terms. But your organisation can’t afford to create more content for every new device and channel. Instead, you need content that does more: content that’s structured so it’s meaningful to both humans and machines, and stored so it can be reused and reconfigured. In this section, you’ll learn how to start adapting your content—and your workflow—for a more sustainable, manageable future.
Recorded live at the Together London Workshop, 21 September 2012, at Sadler’s Wells Theatre. togetherlondon.com/events
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