The brief was to launch a new kind of snacking experience. Tuc Craks was a mix between a crisp and a cracker. This led us to the bold tagline – Tuc Craks. The lovechild of a crisp and a cracker.

We thought of this as a forbidden love like Romeo & Juliet. We created a TV ad that was a faux trailer to this strange love story. As there was little to no budget we created the full story in a 10 part web series in our own time for free.

Shot by the brilliant D.A.D.D.Y in fair ol' Dublin.

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