Lecture 5 of 5 recorded:
Gerry Murphy presents - Managing The Message: The Communication Of Weather Forecasts
Advances in computer modelling have been key to increased accuracy in weather forecasting over the years. And yet, sometimes there are uncertainties in the forecast which provide a challenge to those who are responsible for communicating the message. This talk will cover all of these aspects by looking at the strengths and limitations of current forecast models, the concept of ensemble forecasting and the important role of the forecaster in terms of interpreting the science and tailoring this to the needs of the customer.
Gerry Murphy has an M.Sc. in Experimental Physics from UCD. He joined Met Éireann in 1992 and worked as the Chief Scientist at Valentia Observatory, Caherciveen, Co. Kerry between 1993 and 1999 where he was responsible for the quality of all the geophysical and meteorological data produced at the Observatory. From 1999 to 2001 he worked as the Met Éireann Agro-meteorologist and was responsible for Met Éireann‘s
services to the Agricultural community. In 2001 Gerry became a forecaster in the General Forecasting Division and a broadcast meteorologist on RTÉ television.
As weather forecasts continue to become more accurate, and the range of forecast products broader and more accessible,members of the public are putting greater emphasis on forecast information in making decisions for their professional and personal lives. This talk will look at factors involved in producing the forecast message, methods of delivery and how forecast communication is evolving.
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