This past July, I traveled with the Jacksonville Jaguars cheerleaders (The ROAR) to the W Retreat and Spa on Vieques Island, Puerto Rico to shoot behind the scenes video for their 2013 swimsuit calendar. I put together twelve different behind the scenes videos for each girl's calendar page. The videos for each girl are linked by a QR code on each page of the calendar.
The transition from the paper calendar page to the digital behind the scenes video is in the opening animation. Each video opens with an animation created from the photo used in the calendar. The animations create a three-dimensional world out of two-dimensional photograph. This idea is meant to draw the viewer from the still, paper image into the digital video realm as seamlessly as possible.
Loading more stuff…
Hmm…it looks like things are taking a while to load. Try again?