The target Millennial generation -- those who came of age since the year 2000 -- buys cars differently. They get their information from friends and online influencers. MSLGROUP introduced Chevy to Klout, an online network that measures influence and identifies the most powerful influencers. The agency worked with Chevy to package 3-day Chevy Sonic test drive loans as "Klout Perks" in five key cities, targeting most relevant Millennials with the highest Klout scores.

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