In his BlogWell San Francisco case study presentation, “Connecting On and Offline Using Social Media,” PepsiCo’s Manager of Digital Communications, Josh Karpf, describes how the iconic brand is taking its first steps into social media.

Josh’s presentation focuses on how when entering any new space, respect for the medium is important. He shows how PespiCo is focusing on key areas — known internally as “must meets” — and how they’re bringing these new social media experiences back to the organization.

(Special thanks to our lead sponsor, Globalpark, for help making BlogWell possible.)

---

BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.

To learn more about BlogWell, visit gaspedal.com/blogwell/

BlogWell is produced by GasPedal and the Social Media Business Council.

Learn More: gaspedal.com and socialmedia.org