On September 13th & 14th 2012, we had more than 2,800 people, from 52 different countries, join us for a game of Duck Hunt — with a social twist.

Nerf guns are very much a part of our agency’s culture. On any given day, we take them apart and modify them so they shoot further and faster. But the ultimate modification was when we took apart the Vulcan EBF-25. That’s when the idea of Tweet to Shoot was born.

The possibilities of physical and digital convergence go well beyond the face value of this experiment. We’re merely just scratching the surface of potential that microcontrollers and relay switches can provide.
And while it might seem odd for an ad agency to branch out into engineering and robotics, we’re feeling like these assets all tie back to the communications toolbox of the future.

Thanks for playing with us.

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