In his BlogWell San Francisco case study presentation, “Vibrant Communities Fuel SAP’s Customer-Focused Ecosystem,” Mark Yolton, SAP’s SVP, Community Network, focuses on how the company has built a network of communities, each targeted to serve specific roles as full-featured, virtual communities augmented by physical events and rich programs connecting more than 1.6 million individuals around the world.

In his presentation, Mark discusses trends they’ve seen develop in terms of community participation, how they encourage engagement, and how their communities support fundamental business objectives.

(Special thanks to our lead sponsor, Globalpark, for help making BlogWell possible.)

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