In her BlogWell San Francisco case study presentation, “How Cisco Engages Customers, Partners, and Press with Social Media,” Cisco’s Director of New Media, Jeanette Gibson, shares the company’s best practices in leveraging social media for daily communications and the process it uses to align its global workforce around deploying new technologies.

In Jeanette’s presentation, she covers how Cisco uses freely available tools for analytics, how the company is incorporating video and audio in social media, and their policy regarding employees and their personal brands online.

(Special thanks to our lead sponsor, Globalpark, for help making BlogWell possible.)

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BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.

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