Stoli, one of the world’s most well-known and original vodka brands with more than 100 years of rich history, found itself competing for brand awareness and cache in an oversaturated spirits market. “The Most Original Vodka,” needed something fresh and unexpected to connect to a younger consumer in a relevant and organic way. They turned to ROKKAN, their Digital AOR, to create a global campaign that allowed the brand’s true fans to showcase their originality and be inspired by some of the world’s most original people.

And ORGNL.TV ( was born.

To kick off the initiative and inspire the community to get involved, we partnered with several well-known artists to create completely original content. RJD2 (known for “A Beautiful Mine”, the theme song to Mad Men) teamed up with battle-rapper Blueprint and composed a new track called “The Good Life” for exclusive download by Stoli fans. Electro-pop duo Nina Sky (Billboard Top 20) wrote the all-new “Now Is The Time.” Once homeless, now runway-ready fashion designer Nary Manivong (of NAHM fame) created an ORGNL collection. Street artist Jeremyville painted a mural featured in NYC’s Union Square, and realist sculptor Charlie Becker built a one-of-a-kind pin screen-inspired piece called ‘Impression.’

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