In his BlogWell San Francisco case study presentation, “Social Media Engagement During a Financial Crisis,” Wells Fargo’s VP of Social Media Programs, Joel Nathanson, describes how during the worst financial crisis since the Great Depression, Wells Fargo launched its engagement program and used social media to help customers navigate the minefields.

Joel’s presentation focuses on whether in crisis or during everyday business, fundamentals are critical: 1. Social media should be used in coordination with other channels; 2. If you’re not there, someone else will be; 3. Take advantage of the high value, low cost benefits; 4. Start building now — you don’t want to be building the infrastructure when you’re in a crisis.

(Special thanks to our lead sponsor, Globalpark, for help making BlogWell possible.)

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