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71. FilmFellas webisode 13
4 months ago
"Survival of the Cleverest"

Monetization is the ubiquitous buzz word for online video content. The fellas bring this age old debate to the foreground while discussing what works for online advertising and the overall structure of very different business plans. Everyone agrees that current advertising agencies need to start taking full advantage of the online space whether that is through sponsorship or creating social environments.

“In order to survive when the TV giants decide to go “all out” online, you are going to have to have a set of partnerships, alliances and new content that constantly come into play,” says Mike Michuad.

There are sites available that split advertising sales and host videos for free for content developers. But these sites may not allow you to have control over what ads are involved with the site. The network models or the strategy of going directly to B2B companies both have their own advantages, but the fellas disagree on who is doing it right.

“Social networking and community building are the future of advertising for local business,” explains Steve Weiss. The fellas do seem to agree on at least this one instance.

Check out the recent webisode of FilmFellas and see who you side with.

To see more FilmFellas webisodes or bios of the cast members visit filmfellas.tv
  • Sam Levin 4 months ago
    very cool. engaging and thought provoking stuff guys. thanks, sam
  • That's right up your alley Sam,
    webisodes 10,11 & 12 are all about everything we have talked about.
    Steve
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  • Rob Imbs plus 4 months ago
    Entertaining as always
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  • Blake Whitman staff 4 months ago
    Great conversation here, guys. Thanks Steve for sharing. To address a few points:

    -Vimeo does not advertise in your videos. period.

    -As opposed to other sites with lots of "crap", Vimeo is targeted and built for creators, not viewers. You see what you want to see and we only promote the creative side of video.

    -With a very nominal fee for Plus, you can remove our logo and your clients will never see what service you are using (unless they recognize our player).

    Just wanted to touch on these point so people realize why Vimeo is the bestest :)
  • Edward Seaton 4 months ago
    as I said in the video, we all owe a huge debt of gratitude to those at Youtube and Vimeo who have bravely blazed a trail and brought the concept of streaming video online into the vernacular.

    Mad props to Vimeo!

    However, I still feel that it is still important for content creators - such as myself - to own and control their own communities.

    What happens if Vimeo gets sold and is completely overhauled? Would I have a say in who owns it and how it would be managed. I certainly wouldn't want to "guarantee" anything to one of my clients.

    That being said - Vimeo is fabulous for some things but not all. If you want to monetize your content you must own the player.
  • Jon Raymond 4 months ago
    Vimeo, YouTube and the rest are great to start up at no cost and get the word out. But once you get into serious money making and need a dependable service it's time to buy or rent your own server, website host and web programmer, even if it's just on a part time basis. In this model the web department is the crux of your marketing. Considering that typically films spend millions on marketing, this is still a bargain. Programmers go for around $50 - $100 per hour, and website hosting with dedicated servers go for around $1K - $3K a month. Peanuts.
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  • TheWakePlace.com 4 months ago
    Mike makes a good intro about how a network of sites is needed to take on the bigger boys in town - essentially thats the basic model for social networking. Bringing people together.....
    The idea of building communities is in human nature, people like being around people. If you can do that without leaving your sofa then even better.

    Facebook, Myspace, Twitter and all the social sites really are the future of marketing and advertising. Forums were just the beginning, the increased interactivity that these sites offer will only be ignored for so long by the big networks. I think we might even see movie premiere's on sites like Facebook in years to come. Imagine having 10million people all watching a new film for the first time and only paying something like $2 to watch it because its online! We're at a huge turning point here....

    I have experienced such a dramatic traffic increase from the use of social networking sites. Content alone doesn't build communities very quickly at all! But the idea that most people on facebook are friends with like-minded people already, means that 80% of the community building work is already done for you. Most of the content i put out will get shared on Facebook around 20 times by different users. But that will generate upto 5000 unique views just from the 'web' of friends that the content reaches. If you can get your head around the integration then sites like facebook are work their digital weight in gold!

    Once again guys you have brought issues to the table that some are considering a taboo. This series is one of the best yet because it talks about things that are in the hands of all of us - we can all go and manipulate these tools right now if we put the work in.

    Looking forward to the next one....
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  • Mike Binder 4 months ago
    THis is really great. Nice conversation. The bottom line is the change is coming, and all the talk of five years and ten years up the road is over. It's next year and the year after and unless people think way out the box like these guys, they're just gonna sit around and do a lot of whining in the next five to ten years....

    Mike

    Jokeyphone.com
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  • Mike Kobal plus 4 months ago
    yup. this is really the stuff we should all be thinking about, and fast!
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  • Alan C 4 months ago
    Is Anish allowed to speak? why was he even there?
  • [UMI] Workshop 4 months ago
    LOL ... i was just waiting for him to jump up and throw his napkin on the table. It would have been hilarious.
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  • James Wm Ball III 4 months ago
    Great conversation! I find it funny that the ad agencies don't want to embrace the future. Thanks
    Jems
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  • DarrenPCE 4 months ago
    Interesting topic, but the edit is annoyingly pretentious.
  • Christian Mazza 4 months ago
    Agreed.
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  • TheSailingChannelTV plus 4 months ago
    Great conversation and insight. It's nice to see that other people are also trying to figure out the best model for monetizing video content on the web. We've enjoyed the past several episodes with the new cast. Keep 'em coming!
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  • Joel Desmond 4 months ago
    what a waste of food.
  • Christian Mazza 4 months ago
    Hahah
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  • OneClickFilms, LLC 4 months ago
    Ya know, I must say that typically I think these shows are pretty weak. A couple of guys sitting around droning on about some random topic it seems. But this one I must admit, was cool. I like how engaging and controversial this was. What I'd like to see is (and maybe this is up here and I just haven't found it yet), but as a beginning film company, I'm looking for ways of finding funding for our films. I want to hear about stuff like that.
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  • rulon 4 months ago
    )))
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  • MERELY HUMAN STUDIOS plus 4 months ago
    I think the editing on this takes away from what the person is saying. That fast pace switching angles every 2 second seems like there trying to cover up how boring it really is. The cutting for Dinner of Five is wayyy more justified.
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  • jonathan meyer 4 months ago
    This video was really great to hear. I write and direct a show out of Portland OR called "The Free Box". We've made twenty episodes over the last nine months and are just now trying to educate ourselves on web marketing. We had so much fun making the show, trying to get people to watch it has been the furthest thing on our minds. I really need to put the show on Vimeo the player here looks amazing compared to Youtube. If you got ten minutes, check out an episode at TheFreeBox.tv
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  • weedze plus 4 months ago
    Hi there!

    Nice conversation! Love the fast editing!
    Am i missing the 180 degree rule?

    en.wikipedia.org/wiki/180_degree_rule

    Keep up the good work!
  • The only rule is there are no rules! Once you have a dolly going compeletely around the table it resets the rule, because the camera could be on the person's right and left side. Regardless, sometimes it's cool to break the rule just as a shock. ;)
    Steve
  • weedze plus 4 months ago
    Than iam missing nothing! :)
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  • MishaTW-Fotomir 2 months ago
    I like your show! I watch all from the end and to the first show.
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