
FilmFellas webisode 13
4 months ago
"Survival of the Cleverest"
Monetization is the ubiquitous buzz word for online video content. The fellas bring this age old debate to the foreground while discussing what works for online advertising and the overall structure of very different business plans. Everyone agrees that current advertising agencies need to start taking full advantage of the online space whether that is through sponsorship or creating social environments.
“In order to survive when the TV giants decide to go “all out” online, you are going to have to have a set of partnerships, alliances and new content that constantly come into play,” says Mike Michuad.
There are sites available that split advertising sales and host videos for free for content developers. But these sites may not allow you to have control over what ads are involved with the site. The network models or the strategy of going directly to B2B companies both have their own advantages, but the fellas disagree on who is doing it right.
“Social networking and community building are the future of advertising for local business,” explains Steve Weiss. The fellas do seem to agree on at least this one instance.
Check out the recent webisode of FilmFellas and see who you side with.
To see more FilmFellas webisodes or bios of the cast members visit filmfellas.tv
Monetization is the ubiquitous buzz word for online video content. The fellas bring this age old debate to the foreground while discussing what works for online advertising and the overall structure of very different business plans. Everyone agrees that current advertising agencies need to start taking full advantage of the online space whether that is through sponsorship or creating social environments.
“In order to survive when the TV giants decide to go “all out” online, you are going to have to have a set of partnerships, alliances and new content that constantly come into play,” says Mike Michuad.
There are sites available that split advertising sales and host videos for free for content developers. But these sites may not allow you to have control over what ads are involved with the site. The network models or the strategy of going directly to B2B companies both have their own advantages, but the fellas disagree on who is doing it right.
“Social networking and community building are the future of advertising for local business,” explains Steve Weiss. The fellas do seem to agree on at least this one instance.
Check out the recent webisode of FilmFellas and see who you side with.
To see more FilmFellas webisodes or bios of the cast members visit filmfellas.tv
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Previous Week
webisodes 10,11 & 12 are all about everything we have talked about.
Steve
-Vimeo does not advertise in your videos. period.
-As opposed to other sites with lots of "crap", Vimeo is targeted and built for creators, not viewers. You see what you want to see and we only promote the creative side of video.
-With a very nominal fee for Plus, you can remove our logo and your clients will never see what service you are using (unless they recognize our player).
Just wanted to touch on these point so people realize why Vimeo is the bestest :)
Mad props to Vimeo!
However, I still feel that it is still important for content creators - such as myself - to own and control their own communities.
What happens if Vimeo gets sold and is completely overhauled? Would I have a say in who owns it and how it would be managed. I certainly wouldn't want to "guarantee" anything to one of my clients.
That being said - Vimeo is fabulous for some things but not all. If you want to monetize your content you must own the player.
The idea of building communities is in human nature, people like being around people. If you can do that without leaving your sofa then even better.
Facebook, Myspace, Twitter and all the social sites really are the future of marketing and advertising. Forums were just the beginning, the increased interactivity that these sites offer will only be ignored for so long by the big networks. I think we might even see movie premiere's on sites like Facebook in years to come. Imagine having 10million people all watching a new film for the first time and only paying something like $2 to watch it because its online! We're at a huge turning point here....
I have experienced such a dramatic traffic increase from the use of social networking sites. Content alone doesn't build communities very quickly at all! But the idea that most people on facebook are friends with like-minded people already, means that 80% of the community building work is already done for you. Most of the content i put out will get shared on Facebook around 20 times by different users. But that will generate upto 5000 unique views just from the 'web' of friends that the content reaches. If you can get your head around the integration then sites like facebook are work their digital weight in gold!
Once again guys you have brought issues to the table that some are considering a taboo. This series is one of the best yet because it talks about things that are in the hands of all of us - we can all go and manipulate these tools right now if we put the work in.
Looking forward to the next one....
Mike
Jokeyphone.com
Jems
Nice conversation! Love the fast editing!
Am i missing the 180 degree rule?
en.wikipedia.org/wiki/180_degree_rule
Keep up the good work!
Steve