More than 20,000 shops in the world and not one of them in India. Until the 19th of October 2012, the day that Starbucks, in a joint venture with Tata Global Beverages, opened her first shop in Mumbai. This festive event was reinforced by an impressive video mapping projection on the Elphinstone Building, the place where the first Indian Starbucks coffee shop is housed.
The script and storyboard for this production were established in close cooperation with the clients. The projection on the 40 meter wide building formed a challenge because of the short distance between the façade and the public. Therefore the viewing angles were an important element in the content production process to make sure that the 8 minute mapping projection could be viewed well by all attending VIPs. And it worked out fine. Again a video mapping projection was the successful culmination of a very special event.
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