This is a promo for a Channel 4 documentary film made in 'For 3 Minutes' a Talent4 Scheme. My role was Director of photography.
"When charity becomes a fashion statement is the cause exploited and subsequently lost in the hype?
We investigates whether marketing charities’ symbols as fashion accessories could jeopardise their original purpose and make them a lost cause. We demonstrate how a charitable phenomenon can have so many people jump on board with some not realizing the actual cause and rarely realizing where their money is actually going.
Our programme investigates Movember, the charity that encourages “Mo-Bros” to grow a moustache during November, thereby raising awareness for Men’s Health issues; prostate cancer".
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