Helping the Path to Purchase-Highlights from the BrandSpark North American Shopper Study and Canadian Marketer
The BrandSpark American and Canadian Shopper Studies surveyed over 100,000 shoppers, capturing shoppers' mobile habits and media perceptions, as well as the key trends driving innovation in consumer packaged goods. The 7th Annual BrandSpark Canadian Marketers' Survey captured the outlook of Canadian marketers on marketing strategy and media spend, including plans to implement or increase spend on mobile initiatives.
Opportunities for mobile media within the path-to-purchase.
Shoppers willingness to use mobile devices for shopping activities including downloading coupons and making shopping lists.
Shopper usage and awareness of QR codes and NFC technology.
Marketers' top areas for new strategy initiatives and what they perceive as the hottest marketing trends of 2012.
Marketers intent to increase or decrease spend across traditional and new media channels.
Robert Levy, President, BrandSpark International
Philip Scrutton, Director, Consumer Insights, BrandSpark International
Live Webinar Date: October 18, 2012
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