THE FAKE FACTORY - GUESS REM in FLORENCE - (1000 square meters) VIDEOMAPPING

design&direction: STEFANO FAKE
all visuals created by THE FAKE FACTORY
the fake factory and GUESS _2012_all rights reserved

THE FAKE FACTORY : VIDEO DESIGN FOR GUESS EUROPEAN RETAIL MEETING 2012

GUESS by PAUL MARCIANO
RETAIL EUROPEAN MEETING 2012
FLORENCE, TUSCANY.

A large scale projection lit up the STAZIONE LEOPOLDA in Florence during the Night Gala of the GUESS REM 2012. The Florence-based video artists of THE FAKE FACTORY bring a new perspective to building facade decoration by fusing video art & digital projection technologies. THE FAKE FACTORY developed a range of 2D and 3D mapping effects, to re-design the architectural facade and the 1.000 square meters of the meeting room in a very elegant and refined style.

FIRENZE STAZIONE LEOPOLDA

VIDEO DESIGN: THE FAKE FACTORY (thefakefactory.com)
design&direction: STEFANO FAKE (stefanofake.com)

postproduction supervisor: S.Fomasi
3D animation supervisor: R.Cafarelli
2D animation supervisor: M.Inglese
graphic designers: M.Inglese, R.Cafarelli, S.Fomasi, A.Bruno, A.Gnesutta, J.Ciani, M.Zimmermann, E.D’ettole, Cesar Paladiòn, F.Sonnati, Anna&Michele Bigiotti, A.Alessandrino.

thefakefactory.com

SET DESIGN & EXECUTIVE PRODUCTION: Diego Affaba per CMD PRODUCTION

VIDEO TECHNOLOGIES EQUIPMENT & DATATON WATCH OUT: SCOT FIRENZE
LIGHT DESIGN & EQUIPMENT: WATT STUDIO FIRENZE
SOUND DESIGN & EQUIPMENT: OMIKRON FIRENZE

GUESS FLORENCE HEADQUARTER
Retail Merchandising Visual Director : ELSA MICHAEL
executive production staff: Lorenzo Torniai, Simona Vercelli, Michelle Patti, Alexandra Gidlund.

shooted in Florence, oct. 2012
all images copyright The Fake Factory & Guess Italia - All rights reserved 2012

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