The first semantic search system for The New Times was released in 1913 and was available bound in either paper ($6) or cloth ($8). In the 96 years since the advent of The Historical Index to The New York Times, semantic technology has become central to The New York Times' daily operations and the focus of much internal research and development. In this keynote, Rob Larson, VP of Digital Production, and Evan Sandhaus, Semantic Technologist, will review the long history of semantic technology at The New York Times; discuss the application of this technology in our operations; and review an innovative initiative to enlist the global community in solving some of our toughest challenges.