DDB Worldwide asked Mode Project to create an integrated collateral campaign including a short film that would illustrate the concept of connectivity throughout Obama campaign. A culmination of over 400 hours of campaign footage, Processing, and After Effects.

On June 25th, David Plouffe, the campaign manager behind Barack Obama’s historic presidential election, joined the advertising industry at the Cannes Lions International Advertising Festival. Presented by DDB Worldwide, David Plouffe explained how to harness the power of social networking to connect groups of dispersed people and motivate them toward a common goal.

In early 2007, few people thought Senator Barack Obama had a chance of being elected President. But Obama’s leadership team, with David Plouffe at the helm, developed an extraordinary strategy to develop a world-class online community. They not only proved the nay-sayers wrong, but also blew by previous fundraising records – $580 million in two years, with 91 percent coming from individual donors. The campaign generated brand loyalty with unprecedented success.

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