Pro Streets was a Europe-wide game that let participants celebrate their local areas by showing off their best moves. These could be anything – dance, skate flips, MC battles – anything that’s an expression of who you are. The moves were captured by special cameras and uploaded as short videos onto the Pro Streets site, where others could support their favorites and check out interesting spots laid out on a map of each city. At the end of the game Converse celebrated the areas with the most incredible talent.

Perfect Fools worked with Anomaly and This Memento on the project, with Perfect Fools being responsible for delivering the technology enabling the experience. This included a unique system of cameras that were activated by the public using text messages, installed in major cities from Naples to Berlin.

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