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1. HP - invent
4 months ago
Response to D&AD Student Awards brief set by Hewlett Packard.

"Present an idea which promotes HP Workstations ability to bring to life anything the creative mind can conceive."

Filmed, edited and directed by Matt Robinson and Tom Wrigglesworth
matthewrobinson.co.uk
tomwrigglesworth.com

Music: Hold Me Back by Round Table Knights
roundtableknights.ch
myspace.com/roundtableknights

Thanks for the help and support from Kenny Evans and Kingston University Moving Image Department.

© Tom Wrigglesworth and Matt Robinson 2009
  • Julien (JaXX) Banchet 4 months ago
    Should make an Ad out of it :-)
  • Positive Pictures plus 3 months ago
    it is...
    kind of...
    taday = 317K views...
    if this is not an Ad... I don't know what it is ;)
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  • Jeff Dougherty plus 4 months ago
    And you wonder why so many trees are being cut down.

    Heh.. I kid, I kid.

    I love this. Very creative idea and setup. Nice work.
  • Jason Price 4 months ago
    i agree what a waste of paper
  • Maria Fernanda G. 4 months ago
    paper is recyclabe so theres actually no waste ;))
  • Eric Hittinger 4 months ago
    Given how the rest of the world uses (wastes) paper, the couple reams used for this video doesn't seem that terrible...
  • Brennan L. 4 months ago
    I have to agree.

    It's not a waste if you're making something wonderful. Offices waste paper simple by printing off emails they don't really need.

    This is printing paper and making something that everyone across the world can enjoy.

    Kudos, I loved it.
  • Anil Bayrak 4 months ago
    Nice ad, however.. for a second I thought all of that was virtual... They could have made it virtual (some gfx) instead of printing so many papers indeed.

    @Maria "paper is recyclabe so theres actually no waste ;))"
    I don't think thats completely true :) Plus what about the amount of wasted ink then?

    Same goes to the ad of Aquarius with all the wasted water. Shame.. as if they couldn't come up with something else.
  • Jeff Dougherty plus 4 months ago
    Now that I've watched it a couple times, you'll notice they aren't actually printing that many. They just reuse the shot or piece of paper. It's nothing to get into an argument about. :)
  • Jason Price 4 months ago
    yes it is i am pissed you ruining the world
    sad they have nothing else to do
  • Matt Donaldson 4 months ago
    Very cool!

    Jason, a creative work is wasteful in itself, whether you're wasting paint repainting a landscape setting, film reshooting a scene, paper rewriting a sonnet, or electricity using Photoshop to correct lighting a photo. Everyone is a perfectionist when it comes to his or her own work, so you're never going to have a piece that isn't somehow wasteful in its creation.
  • Cooper 4 months ago
    What's the definition of 'waste'? Is it making something awesome the entire world can enjoy? You shouldn't beat down on this, just because they don't print text doesn't mean it's a waste. If they use it, it's not waste. And they did. They used in a very creative way. And @Jeff & @Maria are both completely right.
  • nickpetrella 2 months ago
    if you're so mad about them wasting paper go out and plant a couple trees. seriously, think of it this way - that paper is going to exist whether or not they made this. it's not like the paper company made extra paper this year because of this. they are going to make the same amount of paper regardless. mine as well make something cool with it. but seriously, go plant some trees.
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  • David Airey 4 months ago
    Excellent work, guys. Very well done.
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  • us (design studio) plus 4 months ago
    Good work boys.
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  • Andrew Sabatier 4 months ago
    Superb use of media. Professional execution. An oustanding piece of work.

    A.
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  • Adriana de Barros 4 months ago
    Featured today at Scene 360 magazine (Scene360.com) and Scene 360 Illusion (illusion.scene360.com)
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  • Bill Dawson 4 months ago
    Awesome work dudes. Very Gondry-esque. But all yours.

    Damn kids and their genius.

    XK9
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  • francisco baldini 4 months ago
    wwwoooooowwww sweeeeet!
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  • ibcbulk 4 months ago
    super bello!
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  • Gugazine 4 months ago
    Great Work!
    Featured at Gugazine (gugazine.com)
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  • Chill Vid!
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  • Andrew Spirk plus 4 months ago
    Incredible stuff there.
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  • trev 4 months ago
    OMG!! Super Cool!!
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  • Shawn Murdock 4 months ago
    Inspiring!
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  • patchie cheong 4 months ago
    superb!
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  • Franck Deron plus 4 months ago
    Hello digg...
    I don't think you two will have any problem getting work within the creative industry. Nice job!
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  • Michael Cerdeiros 4 months ago
    Wow that was Great! Nice Work
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  • MIMOBOT & mimoZine plus 4 months ago
    Awesome!
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  • ragingmon 4 months ago
    awwwwwwsssaaaaammmmm
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  • zuluclayman 4 months ago
    wow! another work featuring incredible organisation and timing! (see SOUR here vimeo.com/5412895)
    love the overhead shots and .. love it all actually :)
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  • Branden Silva 4 months ago
    Enjoyed the work. I'd love to know more details on how long this took you and how you managed to get the paper at the end that spelled "invent" not to fall before they all printed :P
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  • Sunny Thaper plus 4 months ago
    Freaking ridiculously awesome!
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  • Jack 4 months ago
    Loveddd it!!!!
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  • pixites 4 months ago
    copy that!
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  • Alex Urrutia plus 4 months ago
    out of ink!
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  • jor.G3/cantos plus 4 months ago
    gREATTTTT!
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  • Venechor 4 months ago
    supercool ;)
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  • Patrick Arendt 4 months ago
    Nice dudes. Good work and good idea :)
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  • copyleftdev 4 months ago
    I would of scripted the print process
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  • WHAT310 4 months ago
    That was Lagit
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  • kaspars plus 4 months ago
    Awesome!
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  • Jesse Morgan 4 months ago
    I think you guys have an awesome career ahead of you.
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  • Jip Eilbracht 4 months ago
    Very, very good.
    This could just be an ad.
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  • Johnny Dib 4 months ago
    :d
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  • rickflick 4 months ago
    Great job guys.
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  • Lautaro Pelayez 4 months ago
    you are wasting too much ink. jaja. VW!
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  • Ash Wildman 4 months ago
    Good: Concept

    Bad: Environment :-(
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  • Fym team 4 months ago
    Crazy lots of work I believe
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  • Stefanos Soteriou 4 months ago
    Why don't you guys send this video off directly to HP?
    You'll make a fortune if they use it for one of their TV ads!

    Really creative, well done =)
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  • Yapper Design plus 4 months ago
    lol.. nice idea =D
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  • euKiee 4 months ago
    Very creative piece of work here.. Just wondering if they really printed out all the items or they did it by editing the video in the end?
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  • Damon Stea plus 4 months ago
    This is fantasic. Really amazing. I am inspired beyond inspired.
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  • drifting creatives 4 months ago
    wow very cool. nice work.
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  • Khoa Phan 4 months ago
    Genius! HP would love this and it shows you can be creative with anything.


    Printer party anyone? =P
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  • TIMF!!!! 4 months ago
    awesome guys. Awesome
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  • Joël Cox 4 months ago
    I could watch this over and over again.
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  • D.M Hughes 4 months ago
    Stunning.. You should do a behind the scenes video, I really would like to know what went into making it.
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  • jamie pippin 4 months ago
    this was wonderful.
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  • Frederic Vercammen plus 4 months ago
    Phenomenal !!!!
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  • Robert-Jon Eckhardt 4 months ago
    Oh yeahhh!!
    Man I love these kind of projects. <3
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  • Jennifer plus 4 months ago
    such a simple idea. wonderful, i love it too much.
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  • jolleyjoe 4 months ago
    How many papers did you guys use? :)
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  • Brilliant! Well done.
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  • Richard Melanson 4 months ago
    wow. brilliant...
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  • Craig Bilham 4 months ago
    fuck yeah
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  • Spindrift Productions 4 months ago
    damn!
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  • Al-Otaibi 4 months ago
    Awesome ; )
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  • Ben of Benland 4 months ago
    Nice one!
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  • David Rios 4 months ago
    This is awesome! It's really well done!
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  • MacNOldFarts plus 4 months ago
    FN Cool!
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  • Jon Church plus 4 months ago
    Hahaha HP's never been so cool!
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  • Brandon kashitani 4 months ago
    Very well thought out and precise. Great Job!
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  • Anthony plus 4 months ago
    cool
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  • hari 4 months ago
    costly creativity.... :)
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  • maabelsy 4 months ago
    I wish my HP printer could print that many pages without running out of ink ...

    but nevertheless awesome video
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  • hªnnes 4 months ago
    very very nice, but whenever i saw a completely colored page beeing printed i couldnt help but think aand there goes another 20€ cartidge down the drain :)
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  • Ben Smith plus 4 months ago
    saw this at the D & AD awards, best video there by a long shot.

    Nice work chaps.
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  • Cynthia Holladay 4 months ago
    Cool! I cringe when I think of the toner required ;-)
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  • John Clifford 4 months ago
    juyjuyjuyj
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  • John Clifford 4 months ago
    test
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  • kostarico 4 months ago
    Cool! Though Greenpeace will hit them hard for wasting that much paper! =)
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  • felixb. 4 months ago
    love it
    what song?
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  • Annie plus 4 months ago
    Great vid guys:)))))
    LOVE IT! :)))))
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  • Smirnoslav 4 months ago
    nice
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  • antzfx 4 months ago
    Visited both websites of the creators for some more details on 'behind the scenes' of this video. Expecting a story soon... And, great work guys!
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  • Matt Tesluk 4 months ago
    Extremely well done!
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  • lennart holterman 4 months ago
    awesome! respect,..great idea!
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  • Joel Gautraud 4 months ago
    It is Vimeo and videos like this that are the reason I get no work done while I'm actually at work.
  • Jeff Dougherty plus 4 months ago
    Agreed. This is the best site for inspiration though! :D
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  • The Brothers Grinn plus 4 months ago
    I hope you don't mind, but I've linked to your video from my website: thebrothersgrinn.com/?cat=4
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  • Vibhoo Rockstar 4 months ago
    superb!!!
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  • Sarah Ferrari 4 months ago
    This is brilliant! I can only imagine the planning that must have into this to make it so smooth.
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  • Marwa Shaker 4 months ago
    wonderful ads , but costs so much
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  • DaWittleGuy 4 months ago
    Brilliant !
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  • Ruben Mazzoleni 4 months ago
    waste of paper...
  • Positive Pictures plus 3 months ago
    what the hell dude !!
    you put it in the recycle bin and that's it !!

    you waste you time... that's not even an opinion !
    @#$%?&*?%$#
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  • Jackey 4 months ago
    nice setup!
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  • rAYMOND RIC 4 months ago
    the world is already wasting a lot of stuffs, BUT I totally agree this Ad is awesome!
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  • Chris Wenting 4 months ago
    awesome perhaps it's even possible to extend it and create a video-clip for the round table knights =D
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