The 1st International EUROFORUM-Summit - Rethinking Pharma 2012 in Berlin brought together more than 80 international decision makers that shared their visions on the future business of pharma.
Traditional business models in the pharmaceutical industry are slowly dying out:
Over two thirds of the European and US decision-makers in the pharmaceutical sector no longer regard traditional strategies and marketing channels as viable.
The challenge for decision-makers is to now seek out new approaches to cushion the shrinking margins, expiring patents and growing regulatory pressures. Various innovation leaders from the health care industry in the US and Europe, including decisionmakers from the sector and also those from clinics, authorities and other non-related specialist fields, shared their ideas and strategies as well as new approaches for their future viability. At the evening reception participants and speakers had the opportunity to consolidate new relationships in a relaxed and informal setting.
The “Rethinking Pharma Summit” by Euroforum – a multinational melting pot of ideas for the pharmaceutical industry.
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