Case Study Video of proposed idea for Ta-Q-Bin to promote their readily available and efficient courier service in Singapore.

Gifts are meaningful gestures of appreciation between aquaintances and friends. However, today’s busy lifestyles become a barrier for people to go on gift hunting trips to find the perfect gift for their loved ones or friends. Moreover, there is the issue of trusting a delivery service to send gifts instead of handing them personally, in spite of the time constriction. Still, they are on a constant search for a meaningful and fun way to give and show their sincerity.

Could a courier service deliver an experience that answers that call ?

Tapping on the insight that people get excited when they receive presents and the suspense of revealing the gift keeps anyone at the edge of their seat, the idea for the Ta-Q-Bin Gift Surprise App! was derived.

Advertising Communication @ Lasalle College of the Arts

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