Second episode of three from a viral advertising spots serie for an smartphone application. It was developped by the Berlin-based agency Ape Unit and called "DURST : spätifinder" (thirst in german). This application is made to find the nearest and the cheapest open "Spätkauf" at any hour. A "Spätkauf" or "Späti" is a really popular element of the every day life in Berlin, basically similar to a night shop or a 24/7 shop. You can find there beer, cigarettes, snacks, milk...

Since the purpose was a little bit unusual, we decided to play with self-mockery and turn around the point that YOU CAN'T SURVIVE WITHOUT THIS APP. We had a lot of fun trying to recreate the codes of typical TVshows about extreme experiences.

CREDITS :
Production / Client : APE UNIT
Project supervisor : Alexandre PESCHEL
Concept, script : Christophine HUET
Co-directing, shooting : Christophine HUET, Sylvain BOUYSSET
Editing : Christophine HUET
Color grading, 2D graphics, music composing, sound mixing : Sylvain BOUYSSET
Acting : Gregory FERNANDES

durstapp.com
apeunit.com

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