SONY PREMIERES 4K AND HD FOOTAGE SHOT WITH NEW F55 AND F5 CAMERAS AT EXCLUSIVE U.S. AND EUROPEAN INDUSTRY EVENTS

On November 28, 2012, Sony screened 4K and HD content shot using its two new CineAlta™ 4K cameras for the first time at exclusive industry events held in Los Angeles and Europe. This was the first time audiences were able to view footage captured using the new F55 and F5 cameras, which were announced last month along with a range of accessories and technologies designed to accelerate the adoption of 4K content creation and production.

At the Los Angeles event, held on the Sony Pictures Entertainment lot, an audience of industry professionals witnessed new 4K and HD productions shot by teams at Stargate Studios, Tribeca Enterprises and the USC School of Cinematic Arts.

Sony asked Sam Nicholson, ASC, and Stargate Studios to produce a short film to test the F55. Nicholson, along with production teams from Stargate LA and Stargate Mumbai, travelled to Sri Lanka to produce the film, hiring local talent and crew to help in the production. "Mahout" follows an orphan girl who helps a baby elephant escape an abusive owner and return to his herd in the wild. Nicholson directed and shot "Mahout" throughout the spectacular environments of Sri Lanka, from crowded urban locales to remote jungles, rivers and beaches, often struggling with monsoon rainstorms, severe humidity and unpredictable weather. “Mahout” features a young bull elephant, local Sri Lanka children, sacred stone temples and a large herd of wild elephants.

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