Imagine a global BRAND campaign that starts as a classified ad and generates over $150m USD in media value and exposure. Our ‘best job in the world’ campaign for Tourism Queensland did just that. And as a result, scooped the recent advertising award shows, ‘One show’, ‘Cannes International Advertising Festival’ & ‘New York festival’, including the 3 Grand Prix at Cannes for PR, Direct & Cyber; which was also a world first. But what you probably didn’t know was that it was done by us, SapientNitro. Or to be more precise, our Australian colleagues.

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