For this CMT ident, I wanted to express country music in a way that wasn't the cliche in-your-face bumpkin style. I wanted to show the different things you appreciate about being in the country, and it not just be about cowboy boots and rhinestones.
The concept for this piece took a lot of whittling down from different narrative ideas. The one I settled on was about bottle shooting - and each jar or can would represent different "country" sounds that weren't musical sounds but sounds from nature. The idea became quite long for a network ident, so I trimmed away to get to a resounding moment that would contain the core idea. The ending resulted in a piece that didn't say everything it was about, but still held onto it's deeper meaning.
Sound design by Allie Reitz
Loading more stuff…
Hmm…it looks like things are taking a while to load. Try again?