Now this is a nice one. A 60 second spot for BAE Systems to attract very hard to get engineers for their nuclear submarines business. Has already got north of 44,000 hits on YouTube - a great figure, considering how niche the target audience is. It has also won the Broadcast category of the 2012 Recruitment Business Awards and the Creative Grand Prix, and the Ri Fiver award for Nov 2012.
It also ran as a Videopak cover mount and was sent to 1,250 targeted readers of Professional Engineering magazine. That’s a business card size mount playing the video in full colour and with full sound. Nice, eh?
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