The essence of Casa Tradicion is inspired by a mission to rediscover and reveal a deeper appreciation for the beauty of Mexican traditions. In order to comprehend the importance of these traditions you must first understand the culture and history of Mexico by learning the stories, legends and tales that remain relevant in our society.
In honor of our 15th anniversary, we decided to tell a story that involves four unique products of the world, all with Mexican designation: Amber, Olinala, Talavera and Tequila. The challenge was to use the materials and create one handmade product. In early 2011, we brought together Mexico’s most creative designers, writers, artists and craftsmen to initiate the project. After nearly two years, the result is a series of unique handmade pieces which reflect the essence and culture of Mexico.
Directed by David Gori de Alba
Photography by Alonso A. Valdez Ibarra
Music direction by Luis Miguel de la Isla Morfín
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