Along with blogs, Twitter & everything else social media, came the ability for any Average Joe to simply speak their mind and publish their opinion. Whilst this is all very democratic, I'd like to think that opinions don't really matter in the business world.
So in this episode I talk about how companies / brands need to listen to opinions (as they need to interact with customers / stakeholders), but that there's a fine balance between listening and allowing useless opinion to influence the way we run our businesses / brands.
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