I must agree that this was the best cast so far. Good work guys! Keep the content coming.

All I have to say is Twitter is an invaluable tool for connecting with people in the industry. I got a gig with Philip Bloom shooting BTS for one of his shorts as well as BTS for Zacuto's next new show through Twitter. It's not as content heavy as Facebook, but it's a good, quick way to get connected with people.

I thought it was funny how Edward ended up saying there's ways to lead people to your environment(or personal website) "through one of these conduits like facebook" yet he is opposed to the idea of twitter? I think your right Steve, it's important to get people involved within the facebook, myspace, and twitter crowds and so on. Some people may feel opposed to the facebook idea and may stick with only myspace, or some people may feel opposed to twitter like Edward and stick to facebook, there is always going to be people like that which is why I think it's important to be involved in all of these networking sites as an independent filmmaker to target your audience in different communities.

Good thought provoking episode as usual. I think Arin Crumley is the guy with his finger on the pulse of FaceBook and Twitter, plus 20 other services out there for filmmakers.

Twitter augments FaceBook, and as was mentioned, these are conduits to your own website. You have to have your website first. That's home base. That's what you advertise and link to from everywhere else.

But the big point of the episode was Steve's comment about how behind the scenes stuff is so compelling. Absolutely on the money Steve. Again, Arin is the pioneer expert here. His film Four Eyed Monsters is actually a behind the scenes look at the making-of itself. We're getting into that Charlie Kaufman kind of genius here.

It's so easy to do it, too. Just get someone to document you doing your thing. It can even suck and be reality-like. Yet it's so hard too, because we don't think about or take the time to record ourselves or have someone follow us around with a camera. It seems conceited and lame. Plus you don't want to have to think about it. But you can't think about it anyway. That would kill it. It has to be real.

If only we'd do that. Money in the bank, as Lynch would say. Bring it on Steve - let's see the making-of.

Hey, did you know there's a whole festival for making-of films?

Great series. It helps a lot to see that even successful people like yourselves are struggling with some of the same problems we little guys face. And it's great that you are so willing to share your ideas with us in such a raw form.

I'm still wondering why you guys have these meals in what appears to be a dungeon cell. :)

Really interesting webisode as always! its funny cuz as a new small production team we work wholely through networking sites, vimeo, facebook, twitter and myspace. Starting our foundations within these sites and getting the word out that we'r alive and filming. our next step is to get our web site up and running but when we do, we will launch it throught all the contacts that we have created on these sites.
Therefore hopeluly hitting a big diverse audience that we know to have some sort of intrest and knowlage of what we do.
Now it wasnt maped out that this is was the plan of what we would do but it just seemed to evolve in this way.
anyway thanks again for stimulating my brainwaves! :)
Lucy

Great discusssion. Does anyone think that, eventually, the personal or business website will be dead? SM sites like Twitter, Facebook, etc, are so much more effective because they showcase what we do far better than we do and are ubiquitous across other web apps and mobile media.

@ Steve Weiss , I enjoy your videos you all raise valid points. Before becoming a web designer and dabbling in film and photography I was a party promoter. I know a bit on the subject of building a community around a product at the time the product was my events. and the available networks were different. The names of the networks don't matter they may change constantly but your core marketing principles need not change so drastically.

What i learned and what you guys already know is if you post relevant topics people will follow you and listen to what you have to say no matter what the platform. I agree with the gentleman that mentioned that standard marketing practices are a thing of the past and some what worth less at this point.

I agree, I don't watch commercials any more I use the bathroom when they come on.(sponsors may not want to hear that but it's true) We the consumer are tired of being sold to. There for a fresh approach is needed to market products effectively to the masses.

The last four products that I purchased were inspired by watching discussions like yours online and seeing what real people had to say about a product.
1. I bought the Nikon D90- after seeing the videos posted on vimeo.
2. I bought the Zoom h4n recorder after watching one of your videos if i'm not mistaken. When you guys demonstrated its great sound quality.(it works great by the way thanks)
3. I bought the Canon Hv20 as a second camera after seeing the videos on Vimeo and Youtube. and hearing what real users had to say about it.

In short your on the right track and to quote a line from Frazier "I'm listening" or in your case "were listening"
keep up the great work :-)