editxfx.com - What Is Green is a video I created to showcase two things: a simple Green campaign that can be used anywhere and what I consider to be my favorite style of video (typography in a real setting to convey an idea). I started it on Friday and am now finished on Monday. Most of the time was taken setting up my HDRI scene in Cinema 4D to create that realistic setting in which the text sits. It was also a holiday weekend so I was pressed for time. I’m still amazed how using an HDRI setup can create such a realistic render versus a standard render.

I'm still considering changing the last shot because no one knows what it is. It's a solar panel. I'm either going to make a composited shot in grass or I'm going to add an outdoor HDRI image to the scene to show cloud and sunlight reflections.

The music is original done in Garageband with a keyboard, electric guitar, and an Ebow.

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