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Michael Ruhlman published Ruhlman's Twenty: 20 Techniques, 100 Recipes, A Cook's Manifesto last year. It sold out before the holidays and was unavailable anywhere except for one Midwestern Costco that had 1,457 copies in a corner. He is now asking his beloved followers to reconsider it as the perfect gift this season amidst the flood of BrandNew!!! cookbooks.