In his BlogWell San Francisco case study presentation, “Yoplait Kids Connects with Moms Online,” General Mills’ Public Relations Manager, David Witt, explains how the brand connected with influential young moms online by combining their talkable product with an incentive to try it out.

David’s case study covers how General Mills focused on energizing consumers already interested in their product, how they reached out to moms and key bloggers, and how they achieved a positive, measurable ROI with their outreach.

(Special thanks to our lead sponsor, Globalpark, for help making BlogWell possible.)

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