In his BlogWell San Francisco case study presentation, “Blending Community and E-Commerce,” Dell’s Chief Blogger, Lionel Menchaca, explains how the company is working to share its community and forum content with more of Dell’s online audience.

In his presentation, Lionel shares how Dell is moving toward using single user ID’s across its many sites, how they’re looking to syndicate content across multiple channels, and how Dell is merging all blogs, forums, wikis, and media galleries onto a single platform.

(Special thanks to our lead sponsor, Globalpark, for help making BlogWell possible.)

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