Cannes Lions Gold winner at Film Lions
This is the brief explanation published at work.canneslions.com:

Publicising the product benefits of Sagami Original, the world's thinnest condom at just 0.02 mm. By communicating a "love" theme, we were able to build an aimiable brand image that differed from other competitors. We used a real long distance couple from the entries received and asked them to run a 1000 km marathon. The goal is for the two to embrace. When they do embrace, the distance between them, that began at 1,000,000,000 mm is now 0 mm..".. and yet love needs distance", is inserted, and the distance is pushed back to 0.02 mm. Thus the benefit of the world thinnest condom.

Title: LOVE DISTANCE
Advertiser/Client:SAGAMI RUBBER INDUSTRIES
Product/Service:CONDOMS
Entrant Company:GT Tokyo, JAPAN
Advertising Agency:GT Tokyo, JAPAN
Creative Credits
Creative Director:Naoki Ito
Copywriter:Naoki Ito
Production Company: ROCK & ROLL Tokyo, JAPAN
Director:Kan Eguchi
Producer:Atsuki Yukawa
Editor:Keisuke Ohta
Sound Design/Arrangement:Takahisa Mitsumori
Music: Artist/Title:Ryuichi Sakamoto
Art Director:Naoki Ito
Lighting:Takahiro Konomi/Hidenori Kogo/Naoki Goya/Kinya Tsukamoto/Hiroyo Morita/Kimitaka Kajihara
Post Production: Eitaro Yamamoto/Hiroyuki Watanabe
Other Credits:Non-Grid/Rock& Roll Japan/S2 Factory/Rhizomatiks/Tsumuji Technology/Pickles/Rkb Motion