Christopher MacLaughlin, Thunderhead Chief Marketing Officer talks about how Thunderhead improves personalized in-context communications for their customers by utilizing DB2 pureXML. Thunderhead provides customers in insurance, financial services, investment banking, health-care, public sector and other industries with tools to create and control all aspects of their customer communications using a variety of channels. XML is at the core of the Thunderhead system and Thunderhead relies on DB2 pureXML for the efficient processing, storage and retrieval of XML data.

For more information on Thunderhead solutions for customer communications visit thunderhead.com/
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