The above Cell C ad aims to celebrate not just the way cellphone technology connects all of us together in inextricable ways and the role that connectivity plays in our lives; but also celebrate the people that are on Cell C's network. Cell C is an enabler, the only network in South Africa that is FOR the consumer, not themselves, and this ad aims to showcase the way in which all our lives are richer because of the way we can now connect, or unplug, anywhere, any time, and share those moments with whoever we choose.
Full credits are as follows:

ECD: Fran Luckin
Creative Director – Louw le Roux
Art Director – Darryn Rogers
Copywriter – Andrew Pearson
Agency Producer – Debbie Dannheiser

Production Cpmpany – Picture Tree
Director – JH
Producer – Gary King
DOP – Werner Maritz

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