We were invited by M&C Saatchi/Mark to be part of this groundbreaking interactive campaign to raise funds and awareness for the Sydney Dogs and Cats Home. Rather than stick to the typical route of pulling at heart strings, M&C Saatchi/Mark wanted content that made people laugh, inciting them to donate through pure irresistibility. Frankie the Wonder Dog, who we designed and animated, prompted people to get their phones out and 'throw a bone' (or text a donation) to the huge outdoor screen; their name would then appear as a thank you, and Frankie would perform one of several tricks, such as playing air guitar or a Matrix style fight sequence. Afterwards an animated wallpaper would then be sent to their phone.

The Throw us a Bone campaign for the Sydney Dogs and Cats Home won a Yellow Pencil at the 2009 D & AD Awards This follows on from winning a Bronze Lotus against tough international competition at AdFest earlier this year.

Congratulations to Genevieve Hoey and Hannes Ciatti, M& C Saatchi/Mark, Tigerspike and Moxi Sound who all made this great pro bono project happen.