Kia Canada and the Vancouver Whitecaps FC teamed up to inspire an interactive campaign at BC Place in Vancouver. Fans would simply tweet a message with #kiacheerwfc in front of a 2013 Kia Rio flanked by two 80" displays. Within moments the tweet displayed on the screens, and activated the lighting system of the Rio while playing anthemic cheers from the audio system.
The overall campaign has been a hit with Whitecaps FC fans.
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