Drawing on insights into the target audience, brand equity and new product offerings, we strategized and executed a 360° social media campaign which incorporated a variety of 'transformation' related tactics, linking back to Singapore Tourism Board's new brand identity of 'Your Singapore'. The 6-month digitally led campaign called 'Transformed Singapore' focused on three key areas - glamour, relaxation and fun, whilst connecting to the 'aspiration-driven' nature of our target group through a storytelling narrative.

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