“The chances of anything coming from Mars are a million to one he said, but still they come…” and thus started another massive campaign for Sony Music - Jeff Wayne’s Musical Version Of The War Of The Worlds - The New Generation, a campaign which was conceived and produced over a period of almost 2 years before its release to coincide with a groundbreaking Arena Tour.

Working closely with Jeff Wayne and his team, we began by designing a refreshed/updated version of the iconic The War of the Worlds logo, before the album artwork alongside 9 illustrations - which also later formed part of the Arena stage show visuals. The album itself came in two formats: a hard backed ‘Ecolbook’ double CD and a double vinyl gatefold special edition, which also included a poster and oversized booklet. Fluid also designed the national press ads to accompany the album along with art directing full cgi animated online, television and cinema trailers. Full details, once more, in a future website update

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