MODERATOR:
Scott Brinker, ion interactive, inc.

PANELISTS:
Brooke Aker, Expert System USA
Amiad Solomon, Peer39
Amit Kumar, Dapper
Greg Stuart, gregstuart. com

This moderated panel discusses "semantic advertising" in the market today, with representatives from:

* An ad network using semantic technology (Peer39)
* a company using semantic technology to dynamically generate advertising content (Dapper)
* A company using semantic technology to dynamically feed ad content on a mobile platform (Expert System)
* an expert in advertising and former CEO of the Interactive Advertising Bureau (Greg Stuart)

The focus of this session is to give business people and technologists an understanding of how semantic technology is being used in online advertising today. This is a broad survey of the different ideas labeled as "semantic advertising" -- presented by the people leading those initiatives -- both to see what they have in common and how they're different.