Approached and realized as an admissions piece, our process for developing the concept involved bringing current students and alumni into the conversation. By building meaning around a mere symbol, we let the thousands of voices of current and past students that already understand what it means to be a Wolverine join us in welcoming the Class of 2017.

The hectic 2 months from concept to the end of post, from macro shots into a bowl of soup to the seemingly impossible task of directing the Survival Flight helicopter, would not have been made possible without our team of dedicated students. We were excited by the opportunity to create this message and are proud to share it with the Michigan community.

Go blue and beyond.


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