After the huge success of our first competition spot for Channel 4 a few months ago, we were really chuffed when we were asked to create a Christmas style follow up. Never ones to sit back on our laurels (or our Promax Awards….) we decided to take it a step further and create a working miniature conveyor belt to showcase the prizes available.
Keeping the handmade style and charm of the first spot, everything was created out of cardboard and paper, then shot it one take. This time we even managed to beat our record and get it done on number 34!! We're already thinking about what we could do for the next one...
Watch the behind the scenes here - vimeo.com/55443724
Produced and directed by Fred & Eric for Channel 4 / 4Creative
Design and Direction: Maggie Rogers
Producer: Jamie Pigram
Assistant Producer: Sarah Killeen
Runner: Amy Newbury
Set Operators: Andrew Meredith, Lee Cooper, Robin Church, Mateusz Napieralski, Amy Newbury, Chris Anderson, Jamie Pigram, Sarah Killeen and Richard Martin.
Model Maker: Richard Martin
Conveyer Belt: Gee Staughton & Joe Kirton @ weareTHEARTDEPT.com
DOP: Marcus Domleo
Camera Assist / DIT: David Litchfield
Gaffer: Craig Davis
Post: Ryan Brotherston
Lighting Hire: Panalux
Shot at Duck Lane Studios
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