RANDSTAD NATIONAL CAREER CHECK
Randstad wanted to promote their new tv format 'The National Career Check'. A tv program where people could check if they are in the right job at the moment.
We made an advertising concept where people were in the wrong job but did not know themselves yet with the slogan: 'PAST JE BAAN NOG WEL BIJ JOU?' (Does your job still suits you?)
We started with an internet viral where a tram conductor operates more like a flight attendant. We shot real reactions of the travellers near this tram conductor/ flight attendant. After that we made poster campaigns, radio ads and news paper ads all with people in the wrong job.
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