We thought it would be fun to put together an entry for this year's I.D. Magazine Annual Review. As frequent travelers, we were particularly inspired by the project brief: design a graphic, object, or environment that would improve the experience of air travel.

We thought our approach was a good mix of practicality and inspiration, a premium loyalty service enabled by helpful bits of technology that would ease the pain and smooth the turbulence of business travel. Did we expect to win? Absolutely. Even though the judges didn’t share our enthusiasm, we’re happy with what we came up with, and we wanted to share it with you.


Cooper is a design and strategy firm based in San Francisco. Since 1992, we’ve helped companies large and small create compelling interactive products and services. We simplify complexity, turning elegant ideas into delightful experiences.

For more about Cooper, check us out at cooper.com