A screencast explaining the TRV$DJAM Twitter promotion powered by the Culture Jam Labs "Tweet to Download" platform PromoJam.

Superstar drummer Travis Barker (BLINK 182) and world-renowned turntablist DJ-AM wanted to reinvent the way their projects were distributed to fans, so they teamed up with Santa Monica based startup Culture Jam to create an innovative new online distribution experience.

Culture Jam Labs came up with a cutting edge new concept to leverage Twitter’s micro-blogging platform as an interactive marketing / content distribution channel for Travis and DJ-AM to release their mixtape.