Project: Sky Arte Channel Branding
Client: Angelsign Studios / Sky Arte
Music and Sound Design: Box Of Toys Audio

BACKGROUND /
Milan based studio Angelsign invited us to pitch on the Sky Italia's latest channel, Sky Arte.

APPROACH /
Given the abundant culture and heritage of Italian arts, we wanted to create a very classically inspired music theme that remained true to the Sky brand. Elements of live violin were recorded at our studio to infuse a human and 'real' flavour into the compositions and therefore pay homage to the history in each of the ident locations.

The shapes and movements in each ident were illustrated with processed studio recordings of raw materials such as wire, fabric, marbles and stones, with a view to reflect the foundation and grass roots approach of artistic endeavours.

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